Datenschutzrichtlinie
1. Data Controller
ATHENA Bodywear is owned and operated by Maximum Lifestyle, a company registered in the Netherlands.
- Address: Scheepsbouwersweg 1h, 1121 PC Landsmeer, Netherlands
- Email: support@athenabodywear-usa.com
- Phone: +3197010281289
This entity is responsible for processing your personal data in accordance with the GDPR.
2. Collection and Use of Personal Data
We collect personal data when you:
- place an order (name, address, email, payment details),
- browse our store (IP address, browser information),
- subscribe to marketing emails (only with your consent).
Purpose of processing: order handling, delivery, payment, customer communication and marketing (if you have consented).
Legal basis:
- Art. 6(1)(b) GDPR (performance of a contract)
- Art. 6(1)(c) GDPR (legal obligation, e.g. tax law)
- Art. 6(1)(a) GDPR (consent, e.g. newsletter, cookies)
- Art. 6(1)(f) GDPR (legitimate interest, e.g. IT security)
3. Sharing with Third Parties
- We only share data where this is necessary to fulfill the contract (e.g. with payment providers and shipping carriers).
- Our store is operated through Shopify Inc. Data may be processed in countries outside the EU/EEA, in particular Canada and the USA. Shopify complies with the EU-U.S. Data Privacy Framework.
- More information: Shopify Privacy.
4. Payment Processing
If you pay through a direct payment gateway, your payment data is processed in encrypted form in accordance with PCI-DSS.
Your data is only stored for as long as necessary to complete the transaction.
5. Analytics and Marketing Tools
We use Google Analytics to analyze how our website is used.
- Provider: Google Ireland Ltd.
- Data processed: IP address (anonymized), usage behavior.
- Legal basis: your consent (Art. 6(1)(a) GDPR) via the cookie banner.
- You can withdraw your consent at any time: Google Analytics Opt-out.
6. Cookies
Our website uses cookies to enable basic functions (e.g. shopping cart, login) and to carry out analytics and marketing activities.
- Necessary cookies: required for the website to work.
- Analytics & marketing cookies: only with your consent.
You can change or withdraw your consent at any time via the cookie banner on our website.
More information about Shopify cookies: Shopify Cookies.
7. Data Security
Your data is transmitted using SSL encryption and stored on secure servers. We comply with all PCI-DSS standards and apply industry-standard security measures.
8. Your Rights
You have the right at any time to:
- access your data (Art. 15 GDPR)
- rectification (Art. 16 GDPR)
- erasure (Art. 17 GDPR)
- restriction of processing (Art. 18 GDPR)
- data portability (Art. 20 GDPR)
- object to processing (Art. 21 GDPR)
- lodge a complaint with a data protection authority (e.g. the Dutch Autoriteit Persoonsgegevens or the competent authority where you live).
9. Changes
We reserve the right to update this privacy policy at any time. The version published on our website at the time applies.


